P1

Bojack Horseman


A) Ownership

• Distributed through Netflix which was founded in 1997 by Reed Hastings and Marc Rudolph.
• Creator of Bojack Horseman, Raphael Bob-Waksberg.
• Production company behind Bojack Horseman, 'The Tornante Company'. Owned by former Disney CEO Michael Eisner in 2005.

B) Operating Model

• Tornante
• Tornante have their on TV station is the US 'Toranante TV' Where they show their own produced shows.
• Tornante also own a digital platform streaming service such as Netflix called 'Vuguru' where they stream there own produced shows for the streaming service.
• Netflix
• Bojack Horseman is only shown and streamed through Netflix
• Streaming content provider.
• Subscribers get TV Shows, Movies, Documentaries etc.
• Allowed on a wide range of internet connected devices. 

C) Products

• Tornante is an independent investment firm which acquires and operates media and entertainment companies. 
• TV Shows on 'Tornante TV' and 'Vuguru'
• Bojack Horsemen in distributed through Netflix, as a Netflix original.

D) Market Position

• Tornante TV
• The US's fourth largest station group
• Netflix
• 10th largest internet company by revenue
• Outranks TV in the USA

E) Competitors

• Other streaming services and TV cable companies such as:
•           Amazon. Who offer the same kind of streaming service as a Netflix and a Instant video which allows to buy or rent movies, TV shows and such. However, even if Amazon Prime video doesn't made money, Amazon will still be successful regardless.
•           Hulu
•           HBO Now
•           Direct TV
•           Adult Swim

The Tornante Company Info graphic:

What do you call a media institution that is owned by another company?:

Daughter Company

A conglomerate is defined as a company that?: 

Is made up of a number of different and unreleased businesses

A vertically integrated company is involved in which of these processes?:

Any two or more of the above distribution and exhibition

what is it called when a company buys the rights to another company's brand and business model?:

Franchise

what is it called when a company gives something at no cost so as the encourage future payments?:

Freemium 

What do you call a business build on contract for repeat purchases of a products or service?:

Subscription

whats it called when one company gives another permission to use its intellectual property?:

Licensing

Cross-media ownership is when?:

One company owns media outlets from different types of media

interaction of two or more companies to create a positive promotional effect is called?:

Synergy